WordPress developer in London
Hi, I’m Dawit, a freelance WordPress developer in London.
I build fast, high-performing WordPress websites that grow business.
I specialise in building custom WordPress websites that are fast, secure, and easy to manage. My work focuses on performance, scalability, and search engine optimisation, ensuring your site not only works flawlessly but also ranks highly on Google. Whether you need custom WordPress development services, WordPress SEO, or ongoing support, I provide WordPress expertise that helps you achieve your goals online.
Hire a WordPress web developer today to turn your ideas into a focused, high-quality website.
WordPress solutions
- Brochure websites: Bespoke and elegant websites that effectively showcase businesses with clear, concise information.
- E-commerce websites: Robust online stores with seamless WooCommerce integration and user-friendly shopping experience.
- Event management: Tailored solutions for organising and promoting events, providing features for registration, and ticketing.
- Travel websites: Dynamic and visually appealing websites that capture the essence of travel services, with integrated booking and itinerary features.
- Multi-site network: A group of websites managed from a single WordPress installation for effortless content streamlining and maintenance.
- Single Page Apps: Web applications for seamless user experience and providing a fluid, interactive journey.
- Headless WordPress: Lightning fast websites utilising WordPress as a content management system while seamlessly integrating Vue.js for a detached, dynamic front end.
- Membership websites: Subscription-based platforms with gated content, recurring payments, member dashboards, and tiered access control.
- Learning management systems (LMS): Advanced e-learning platforms with courses, quizzes, certifications, progress tracking, and instructor management.
- Booking and appointment systems: Service-based websites with real-time availability, automated confirmations, calendar integrations, and payment processing.
- Community and forum platforms: User-driven websites with profiles, messaging, discussion boards, and moderation tools.
- Website redesign and replatforming: Migrating from other CMS platforms or rebuilding outdated WordPress sites with improved performance and structure.
If you’re after one of the above WordPress solutions or have a new idea waiting to be realised, get in touch with me today.
WordPress development services
I have over 15 years of experience in WordPress website development, creating fast, secure, and scalable websites. I work with businesses, agencies, and startups to build reliable WordPress platforms that are easy to manage and built for long-term growth. Below is an overview of my core services and areas of expertise.
WordPress consultation and strategy
Every successful project starts with clear planning. I begin with a consultation to understand your goals, audience, and technical requirements. We define the site structure, key features, integrations, and long-term plans before development begins.
This includes planning content architecture, custom post types, user roles, SEO structure, and performance requirements. A clear strategy ensures the build is efficient, scalable, and aligned with your business objectives.
WordPress design and prototyping
Before development, I help shape the user experience through structured layouts and prototypes. I work from wireframes or design files and focus on clarity, usability, and responsive behaviour across devices.
Mobile-first thinking is central to every project. Designs are tested against real content to ensure they remain practical and easy to use. This approach reduces revisions and ensures a smooth transition from design to development.
Custom WordPress development
I build custom WordPress websites using clean HTML, CSS, and JavaScript tailored specifically for your site. I avoid bloated frameworks and unnecessary page builders, focusing on lightweight code for better speed and performance.
All sites are built mobile-first and scale carefully to larger screens. I work closely with designers to ensure accurate implementation and consistent results from concept through launch.
WordPress backend development
I develop structured and scalable WordPress backends designed to make content management simple. Custom fields, flexible content blocks, and intuitive admin layouts allow your team to update content efficiently without technical support.
Security, maintainability, and performance are built into the foundation, ensuring your website remains stable and easy to manage over time.
WordPress SEO and performance optimisation
I provide WordPress SEO services that focus on technical optimisation and speed improvements. This includes improving Core Web Vitals, refining site structure, and ensuring clean, accessible markup.
I follow WordPress best practices and accessibility standards to create websites that are easy for users and search engines to navigate. Performance and search visibility are considered at every stage of development.
Testing and quality assurance
Before launch, each website goes through structured testing. I check functionality across modern browsers and devices, review forms and user interactions, and validate performance benchmarks.
This process ensures the site functions reliably under real-world conditions and delivers a consistent experience for all users.
Deployment and ongoing support
I manage the deployment process carefully, using staging environments and controlled release procedures to ensure a smooth launch.
After launch, I offer ongoing WordPress support services including updates, security monitoring, performance improvements, backups, and technical guidance. Websites require regular maintenance, and I provide continued support to keep them secure and effective.
Additional WordPress services
I also provide WordPress migrations, WooCommerce development, custom plugin development, API integrations, accessibility improvements, and performance audits.
If you require a new build, a rebuild, or technical improvements to an existing WordPress website, I can provide a structured and reliable solution tailored to your needs.
WordPress expertise
I provide end-to-end WordPress development services, covering everything needed to build fast, secure, and scalable websites tailored to your business. My core skills include:
- Custom theme & plugin development for creating unique, lightweight themes and plugins tailored to your site’s needs, ensuring flexibility and maintainability.
- Gutenberg & Advanced Custom Fields (ACF) for building custom blocks and fields that make content editing simple and intuitive.
- Custom post types & membership systems for managing advanced content structures, subscriptions, and user access efficiently.
- WooCommerce development for setting up, customising, and optimising e-commerce stores, including payment gateway integration and migrations.
- Headless WordPress & APIs for integrating with REST API, or frontend frameworks like Vue.js to create dynamic and scalable applications.
- WordPress security & maintenance for performing audits, implementing backups, and optimising server and site performance to ensure long-term stability.
- Speed optimisation for delivering fast-loading websites that improve user experience and search engine rankings.
- Minimal plugins & clean code for reducing reliance on third-party plugins, improving security, performance, and ease of maintenance.
- Search optimisation (SEO) for implementing technical and on-page SEO strategies to boost visibility on Google and other search engines.
- Integrations & marketing tools for connecting WordPress with email platforms, CRMs, analytics tools, and payment solutions.
- Responsive & accessible design for creating websites that work seamlessly on all devices and meet web accessibility standards.
Web development skills
HTML5 (semantic, accessible markup), CSS3, SASS/SCSS, Tailwind CSS, JavaScript (ES6+), Vue, Node.js, PHP, WordPress REST API, MySQL, Figma, Photoshop, Git (version control and branching workflows), build tools and asset bundling, CDN configuration, caching configuration, Core Web Vitals optimisation, email design and development (transactional and marketing), payment gateway integrations, CRM and third-party API integrations, hosting and cloud storage management, domain and DNS management, SSL configuration, staging and deployment setup, security hardening, backups and monitoring.
Hire a WordPress developer you can trust
If you’re looking to hire a WordPress developer in London who can turn your ideas into a fast, secure, and high-performing website, I can help. I work with businesses, agencies, and designers to create websites that not only look great but perform excellently.